Congratulations to Camilla for having her 1st first author accepted for publication in the Journal of Physical Chemistry B on the photophysics of bioimaging dye Nile Red. The origin of Nile Red’s fluorescence has been disputed for decades, with some studies claiming that the dye fluoresces from two excited states, and/or the main emissive state is twisted and intramolecular charge-transfer (ICT) in character, as opposed to planar ICT (PICT). Using an arsenal of experimental and theoretical methods, we definitively prove that molecule’s fluorescence originates from a PICT state. The article is available to read here.